Horse Racing cigarette cards

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Franklyn Cards : Selling a better grade of card for 25 years.

You are going to see from this card and from the ones below Ogdens were pretty keen on the horse theme and I am not going to be one to complain. The jockey sets in particular have a real quality of image, these are paintings of jockeys there is no other description of them really. Excellent.
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Ogdens, Jockeys, 1930 [1930]T

Here is another example of the Ogdens art. What can I say. It is nice to see the jockeys getting some of the limelight so often they are considered no more than ballast and more recently as a device for ensuring the correct result of the race. Cut your bets down by a few quid a day and treat yourself to one of these sets, they are surefire winners.
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Ogdens, Jockeys and owners colours [1927]

Ogdens have moved on, everything but the jockey, horse and silks illustrated here and as you would expect from the title of the series some of the best horses around during the period. Unfortunately the scans do not do justice to the depth of detail on the card but come on am I in the business of selling scans?
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Ogdens, Prominent Racehorses of 1933 [1934]

Early set and it is a credit to Ogdens issues in the 1920's that this high quality card does ot show up the general reduction in detail that occured as the mass marketing of all things got under way. The reverse of the card is almost as artistic as the front which while nice does rob you of the great descriptions of the cards. It is a trade-off really, early cards just did not have many words on the back, its a shame but true. Still doesn't stop you looking up the information yourself if you do not already know who Herbert Jones and all the others that appear on this set are.
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Ogdens, Owners Racing Colours & Jockeys [1906]

This set has a page devoted to it (click the image to take you there) This is another one that does exactly what it says on the title. It is a great set of cards. The white background can give plenty of headaches for the card dealer trying to get the highest quality cards possible but don't worry I spend a lot of time nursing headaches for you all. Please see the page on this one it gives you some idea of just how rich as source of information cards can be.
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Players, Derby & Grand National Winners [1933] 50 cards

Good old Gallaher giving us a completely different angle on the race game. Rather than worry about the horses and the like it is more to do with the spectacle of racing. These are the Tic-Tac men doing their thing. A really good set if only because it tries to be different and succeeds admirably.
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Gallaher, Racing Scenes [1938] 48 cards

A set devoted to the tiny tormentors done with the same style Gallaher brings to so many of its later offerings. Bold clear stuff modernistic in outlook. A good set of later cards so covering some different jockeys to the early Ogdens set.
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Gallaher, Famous Jockeys [1936] 48 cards

Different is as different does. Players must have wanted to do something different really badly. A 40 card set, a caricature set in sepia tones. Instead of that they did it really well. This set gets many bonus points in my book because in a field where prices are driven up by the horse racing profession this one seems to have remained relatively immune to price increases. Given the company it is in I don't imagine this is a situation which can last forever and in my experience the set is quite difficult to get hold off. Click the image this set has a page devoted to it.
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Players, Racing Caricatures [1925] 40 cards

Okay a horse is a horse to a lot of people. But I'm prepared to put money on the fact that if a horse in this set is illustrated with one white sock on its right hind leg that is what it had. The detail on the reverse of the card is great fun. This horse was a big winner until His Majesty bought it and 'has proved a failure not having one a single race.'
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Ogdens Racehorses [1907] 50 cards

I would not want you to think Ogdens were not Kings of the Sport of Kings. Here is yet another variation on the theme they did so much on. Be grateful without them, Horse Racing cards would be more expensive and much harder to find. Three cheers for Ogdens.

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Ogdens Steeplechase Trainers and Owners Colours [1927]

Ogdens again this time with the caricatures pen at work (Mel). Shows jockeys, owners, trainers on the raciong scene at the time.

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Ogdens, Turf Personalities [1929]

Ogdens again. This time they decided the Derby was the thing to follow. They actually did three series 1926, 1928, 1929 and failed to showcase the winner in any of the sets. Perhaps this was the reason they finally gave up on the series which could have been a real stayer.
Illustrated is the 1929 set.

Ogdens, Derby Entrants 1926 25 card set

Ogdens Derby Entrants 1928 50 card set

Ogdens Derby Entrants 1929 50 card set

You might think you have seen every variation on the theme but Ogdens just keep going.

Ogdens Trainers and Owners Colours [1925] 25 cards

Ogdens Trainers and Owners Colours [1926] 2nd series 25 cards

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