Wills isued two sets whcih had a very similar visual style (hence I show only one card). These are fairly early sets and show many a silent film star. Both sets have 25 cards in them and both were issued in 1928
You will get quotes for both sets.
Wills, Cimena Stars 1st series (25 cards) / 2nd series  (25 cards)
Ogdens produced this set late in the cigarette card day and is unusual for showing the actor both as himself and as a charcater as can be seen from the card illustrated. It was voted as the best issue of 1938.
Ogdens, Actors Natural and Character Studies  (50 cards)
This is a card from Players, Film Stars 1st series which is stylistically similar to the first series. These are probably the series most people associate with film star cards when they think of the theme.
Players, Film Stars 1st series  (50 cards)
This is from the Players, Film Stars 2nd series issue. Again 50 cards.
Players Film Stars 2nd series  (50 cards)
Players third series was a slight departure from previous forays into this theme. Again a 50 card series.
Players, Film Stars 3rd series  (50 cards)
Unusual in its focus of British born film stars which is nice. It is also not printed in colour which is unusual. An excellent series.
Ardath, British Born Film Stars 
Godfrey Phillips really got involved in the film star theme and tried hard to get away from the formula approach. This set has a 'metallic' style finish which does not really show in the scan.
Godfrey Phillips, Film Favourites  50 cards
Another issue of Godfrey Phillips and wonderful they are too.
Godfrey Phillips Film Stars  50 cards
Godfrey Phillips went for the romance with this set and who can blame them, silver screen kisses always seemed so much mor hygenic than the popcorn fuelled grasping that was going on in the cinema.
Godfrey Phillips, Famous Love Scenes  (36 cards)
A more conventional approach (apart from the size of card that is) for this set by Godfrey Phillips. Still a great set of cards is always a great set of cards.
Godfrey Phillips, Shots from the Films  (36 cards)
This one is character based so the stars are in costume. You have to go a long way to improve on Colbert in Cleopatra here. Perhaps historically alarming for thoseradicals that do not believe Cleopatra was a white American but this is the films.
Godfrey Phillips, Characters Come to Life  (36 cards)
Gallaher were also a keen producer of film stars sets taking a more stylistic approach to their illustration as so often was the case.
Gallaher, Famous Film Scenes  48 cards
This set will always be inportant to me as it sparked the interest to collect and deal in these cards some 25 odd years ago.
Gallaher My Favourite Part  48 cards
Gallaher were keen enough on the 'shots from' theme to produce a number in that style.
Gallaher, Shots from Famous Films  48 cards
Gallaher, Stages of Stage and Screen (green back). As the title suggests stage stars also get a mention in this set which is nice to see.
It is the same set as the brown back version only costs considerably less which is never a bad thing.
Gallaher, Stars of Stage and Screen (green back)  48 cards